Physio Direct

Physio Direct is a private musculoskeletal physiotherapy clinic covering a range of locations across New Zealand.

Physio Direct specialises in diagnosis and treatment of musculoskeletal injuries including sports and work place injuries, muscle and joint strains/sprains, neck and back pain, surgical rehabilitation, dry needling and massage. For more information on our services click here.

Physio Direct also offers Discomfort Clinics to employers, with the aim of preventing injury and reducing time off work.


Physio Direct began when founder Amy Cram realized that many small rural areas in New Zealand do not have an adequate physiotherapy service. Everyone should have the right to health services and bringing physiotherapy to these small communities has allowed this to happen.
Having grown up on a dairy farm in Ngongotaha on the outskirts of Rotorua, Amy understands the physical demands of a rural life. By bringing a physiotherapy service to these smaller rural areas, Physio Direct is able to offer these communities physiotherapy at THEIR doorstep. This allows people to been seen locally and stops long distance travel when time is already a limited factor. A lot of rural people put up with pain and discomfort, and now with Physio Direct operating in rural regions, they no longer need to.

Director Amy Cram named Supreme Award Winner at the 2016 Enterprising Rural Women Awards

awards-2016 - Physiotherapy & Sports Massage

Amy Cram was presented the 2016 Enterprising Rural Women Supreme Award for her work as founder and director of Physio Direct, taking home the supreme award that showcases successful rural businesswomen in New Zealand.  Read more >>

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